What if there were not any ethics involved in business what do you think would be the scenario? If this happens that the companies are not doing it fairly. Let's assume a company doesn't follow or considers ethics and starts marketing and promoting its brand without keeping the consumers' sentiments in mind. For centuries and centuaries businesses have been using the various marketing techniques and promoting itself through advertisements, newspapers, radio, and podcasts,events etc. First, let us understand that what does ethics means ethics is the moral principles that govern a person's behavior or the conducting of an activity. Ethics is doing what is right regardless of what the law says .(In other words)Ethics is something you choose to consider when taking action. You all know that in the field of marketing ethics is considered as the mos...